Setting up SEO on an established website

When a site has been up and running for some time if you then decide to implement search engine optimisation you’ll need to first take time to analyse the website with your SEO spectacles on. SEO novices will find that working with an SEO agency is most effective for them as a search engine optimisation company will be able to view the site critically from a distance. If you feel you have the knowledge to manage the process yourself here are some tips on getting the analysis right:

Domain age

It is always worth taking a look at the age of a domain as this gives you a pretty accurate take on how well a website will be able to rank. An SEO marketing company will tell you that it is older domains that achieve the top ranking positions more easily than their brand new counterparts. This is true even when all else is equal. However not all aged domains rank well. The site must have been marketed well over a significant amount of time. When carrying out website optimisation, use SEO tools to gain the required information about a domain. You can analyse the level of content updates carried out within a period and look at how long the domain has been registered.

The power of the URL

The strength of URLs used plays a pivotal role in SEO and how well a website will perform. If a URL has a high strength then the search engines will rank it well. With Google this isn’t so straightforward and no one knows just how much emphasis this has. However a note of caution - a high URL strength can adversely affect organic SEO and pay per click campaigns.

At www.searchengineoptimisation.co.uk we offer a Google SEO and a wide range of search engine optimisation services to our clients.


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